Following a rebrand of Cardinal Heenan Sixth Form by CPMM Media Group, the team was tasked with raising awareness of the sixth form, whilst also promoting its upcoming open evening. In addition to this, it was imperative that the campaign highlighted that the provision is mixed and open to both current and external students.
Through our own experience of outdoor media buying for clients, CPMM recommended a bus shelter advertising campaign as this delivers a targeted approach with exposure to a range of audiences including drivers, passengers, cyclists, bus users and pedestrians. Due to the size of the bus shelter adverts, it means that there is a lot of space to play with in terms of the design.
After securing a number of sites in key locations within the wider vicinity of the sixth form, the team created a unique design concept, featuring good quality photography which complemented the sixth form’s new focus.
The bus shelter advertising campaign was a huge success with applications for the sixth form far exceeding the expected target!