A multi-channel marketing campaign to promote an open evening
Our client requested our support in promoting their open evening event. They wanted a campaign that resonated with the school’s values and would encourage event attendance.
Aims
Create a collection of print and digital marketing materials that were synonymous with the school’s values
Promote the open evening event both online and offline
Improve the attendance rate at the event
Strategy
We devised a design concept that accurately represented the school. The ‘Come and say hello’ campaign incorporated the school’s friendly atmosphere through impactful student-focussed imagery
Drawing inspiration from the iconic branding, we created a suite of designs that used colours synonymous with the school and shapes that reflect the values