Brand refresh strengthens trust identity and stakeholder engagement

 

Challenge

The Everyone Matters Schools Trust (formerly Rainford Academies Trust) needed to rebrand to reflect its inclusive ethos and support the expansion of the trust to welcome new schools. The objectives were to:

• Raise awareness of the new trust name and identity
• Build trust and strengthen reputation for future growth
• Engage staff, students, parents, and wider stakeholders through clear, values-led messaging

Strategy

CPMM Media Group led the rebrand from initial concept to full launch, delivering:

• A new brand identity inspired by Rainford High’s core ethos: “Everyone Matters, Everyone Helps, Everyone Succeeds”
• A refreshed visual identity, including logo, colour palette, and graphic assets (drawing on the tree of life motif)
• Comprehensive communications across all key channels: website, PR, stakeholder updates, and digital campaigns
• Guidance on embedding the brand across multiple schools within the trust

Results

• Strengthened trust identity with clearer, more inclusive messaging
• Increased stakeholder engagement across website and digital channels
• Improved onboarding of new schools, with smoother integration and greater confidence among staff and parents
• Enhanced visibility and reputation within the local education community

“CPMM Media Group has supported an all-round approach to PR, marketing and brand development that has meant our relationship has flourished through a range of situations.” CEO

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