Digital marketing campaign drives engagement

Challenge
Liverpool School Sports Partnership (LSSP) wanted to increase awareness among school leaders about the benefits of hiring apprentices and encourage them to hire apprentice teaching assistants. The target audience included decision-makers in primary and secondary schools who had previously limited engagement with LSSP.

Strategy
CPMM Media Group developed and executed a five-week, insight-led multi-channel digital campaign:

• Applied audience segmentation and platform-specific optimisation to reach school leaders effectively
• Evolved campaign messaging based on engagement data in real time
• Provided guidance to LSSP’s joint-CEOs to convert LinkedIn interactions into direct leads with personalised messaging

Results

• LinkedIn content metrics increased by 500% compared to previous months
• Identified and engaged previously unknown target audience members
• 51.7% of new LinkedIn followers were from the Liverpool area
• 33.2% of engaged users worked in business development or education
• School leaders successfully connected with LSSP and began hiring apprentice teaching assistants

Talk to our team about social media management and advertising campaigns today.