Increasing sixth form admissions with bus shelter advertising campaign

Challenge
Following a rebrand of Cardinal Heenan Sixth Form, the college needed to raise awareness of its provision and drive attendance at its open evening. It was crucial that the campaign reached both existing students and external applicants, highlighting that the sixth form was mixed and open to all.

Strategy
CPMM Media Group recommended and executed a targeted bus shelter advertising campaign, a high‑impact outdoor format that increases visibility to pedestrians, motorists, cyclists and public transport users thanks to its prominent, eye‑level placement along busy routes.

The campaign included:

• Buying: Securing strategically located bus shelter sites in key catchment areas
• Design: Developing a distinctive creative design concept using strong photography
• Communication: Messaging that complemented the sixth form’s refreshed brand identity

Results

• The bus shelter advertising campaign significantly increased local awareness of the sixth form offer
• Sixth form applications far exceeded target expectations, helping the college build a strong incoming cohort
• The high‑visibility placements ensured repeated exposure to a broad local audience throughout the campaign period

Talk to our team about your open evening advertising today.