How a multi‑channel campaign attracted record attendance at an open day

Challenge
St John Bosco Arts College wanted to increase attendance at its open day and position the school as a first‑choice option for prospective pupils and parents. The campaign needed to reflect the school’s Salesian ethos and values, while ensuring high visibility both online and offline.

Strategy
To achieve maximum impact, CPMM Media Group designed and executed a fully integrated multi‑channel marketing campaign using a range of platforms and media:

• Social media — paid and organic posts to build awareness and engagement
• Print advertising — advert placements in local publications to reach parents and carers
• Communications and PR — tailored outreach to local press with school success stories
• Outdoor advertising — high‑footfall banner placements in key areas

The campaign concept centred on welcoming families into the school and used high‑quality photography and video, taken by the CPMM Media Group team,  to convey the school’s identity and ethos coherently across all touch points.

Results
The multi‑channel approach delivered strong engagement and attendance metrics:

• 100,000+ impressions on social media campaigns
• 30,000+ post engagements across platforms
• 1,000+ link clicks generated from targeted digital activity
• Print advertising reached an estimated 130,000 readers
• Outdoor marketing featured at 12 high‑traffic locations
• Record number of attendees at the open evening, surpassing previous years’ turnout figures

“CPMM Media Group are truly part of our team. They understand Salesian education and, crucially, they get our values. Everything they produced felt authentic to who we are.” Business manager

Talk to our team about your open evening campaign today.