A promotional video for a school is a powerful tool and, without a doubt, much more entertaining, engaging and impressive than photographs. As a nation, we care consuming more video content than ever before as it is an easy way of gaining information directly, in fact 96% of people turn to videos to learn more about a product or service.
Increasingly, schools are using promotional videos as part of their marketing strategy as it is a great way of connecting with prospective families as well as all stakeholders. A compelling video helps parents and families learn more about a school and understand its vision and values.
We have recently produced a highly professional promotional video for a primary school in West Lancs, showcasing the rural surroundings and the close-knit school community in all its glory.
In the run up to filming, the team created a storyboard and supported with script writing, then on the day everything was carefully managed to ensure the filming and the recording of voiceovers went smoothly.
By featuring both pupils and teachers, the video is engaging and informative which allows audiences to get a real feel for the school. The video can now feature on the school’s website and social media channels.
If your primary or secondary school would like to explore the idea of a promotional video, please contact the team at CPMM Media Group for more information.