Vehicle branding delivering impact across Liverpool

Challenge

Liverpool School Sports Partnership (LSSP), a not-for-profit organisation providing sport and physical activity opportunities for young people across the Liverpool region, wanted to transform three existing vans into impactful mobile advertisements that reflected its brand and raised awareness across local communities.

The vehicle wraps needed to clearly communicate LSSP’s services and values while maintaining functionality and safety. As the vans were used daily during term time to transport coaches to schools, all work also needed to be carefully planned and completed within the half-term period to avoid disruption.

Strategy

CPMM Media Group designed and managed the production and installation of bespoke vehicle wraps for all three vans, overseeing the project from initial concept through to final application.

The project included:

• Creating bold, eye-catching designs aligned with LSSP’s ‘Happy, Healthy, Active’ brand values
• Using minimal text and strong graphics to maximise visibility and clarity on the road
• Strategically planning print placement to ensure vehicle functionality and safety remained uncompromised
• Coordinating closely with external suppliers including motor garages to deliver the installation efficiently within a tight half-term deadline

Results

• Three previously unbranded vans transformed into high-impact mobile advertising assets
• Increased visibility and brand awareness across schools and local communities
• Thousands of daily impressions generated through consistent on-road exposure
• Cost-effective, long-term advertising solution supporting ongoing awareness of LSSP’s work

Talk to our team about your bespoke design and wrap requirements today.