At CPMM Media Group, we saw a sharp increase in demand for videos by schools and multi-academy trusts across the region.
Over the last 12 months, we have seen a 75 per cent increase in video production services for both retained clients and new customers. This growth highlights the importance of multimedia content to enhance reputation, boost student engagement and improve communication, in a rapidly evolving educational landscape.
Video content has proven to be a powerful medium for creating engaging and informative messages that resonate with target audiences. From whole-school promotional videos and transition videos for new Year 7 students to videos supporting recruitment drives and capturing in-school events and productions.
During the last academic year, The Academy of St Nicholas in Garston required a transition video for prospective Year 7 students starting in September, and its post-16 provision, All Saints Sixth Form College, required a promotional video showcasing the sixth form’s offering.
Headteacher of The Academy of St Nicholas, Mr Gary Lloyd, commented: “The transition video perfectly captured the spirit and ethos of our academy, while also serving as a vital tool to help our new cohort understand what life at secondary school will be like. CPMM’s expertise in the education sector, paired with their creativity and attention to detail, made the entire process effortless from beginning to end. We received lots of positive feedback from families, and our new students felt confident and well-prepared as they began their journey with us.”
PR and marketing account manager at CPMM Media Group, Ellie Adshead, said: “This past year, schools have increasingly turned to video content to showcase their values, achievements, and unique offerings to prospective and current students, parents, and the wider community.
“As an agency with an in-depth knowledge of the education sector, our team of marketing specialists and videographers are uniquely positioned to deliver bespoke video services which include concept development, scriptwriting, filming, and post-production.”
As the demand for high-quality video content continues to grow, CPMM Media Group is committed to helping schools and multi-academy trusts of all sizes effectively leverage the power of video.
For schools looking to communicate their unique stories through video, please contact us!